25 things Live Video Marketers Need to Know in 2021

Posted by Megan Gibson on Jul 27, 2021 9:00:00 AM

In Verb App, E-Commerce, verbLIVE, Live Streaming, verbTEAMS

Live video is growing as the new up-and-coming technology that marketers use to reach customers and prospects effectively. At this point in the marketing game, video is the best answer for holding attention. With video becoming the most popular medium for quickly delivering content, almost every social platform has introduced a live feature—live is one of the best ways to get creative when presenting an idea or marketing a product.


But how can you make yourself heard over the noise of the market and the bustle of videos on every virtual corner? We’ve compiled a list of things that every video marketer needs to know this year, and it’s all centered on livestreaming.

These need-to-know statistics will hopefully help you cater your live videos to your audience and improve your streaming strategies to fit their needs.

  1. The livestream industry is predicted to reach $70 billion in 2021. (FindStack)
  2. 87% of people said that they were more interested in a live video if it had behind-the-scenes content. (Livestream)
  3. The most popular live videos are news coverages with concerts and conferences coming in second. (Livestream)
  4. 67% of people say the livestream quality is the main reason why they keep watching or not. (Livestream)
  5. 70% of consumers who watch livestreams frequently watch at least one per day. (IAP)
  6. At the beginning of 2021, there was an average of three million concurrent viewers watching livestreams on Twitch. (Statista)
  7. One out of five Facebook videos is live. (Facebook)
  8. Facebook live has seen a 330% increase in searches since its launch in 2016. (Mediakix)
  9. Of the 100 most popular YouTube livestreams, about 60 of them happened in the last two years. (Think With Google)
  10. 70% of people prefer watching livestreams on YouTube to other streaming platforms (Vimeo)
  11. In Q1, Twitter hosted more than 1,200 livestream events. (Twitter)
  12. In Q2, Twitch users watched 2.9 trillion hours of live content. (StreamElements)
  13. Twitch has grown from solely gaming to non-gaming content, which now makes 11% of its live content. (StreamElements)
  14. Twitch set a new record for hours of live video watched in October 2020—they clocked in 1.6 billion hours. (Restream)
  15. 80% of people said that they would rather watch a live video from any given brand than read a blog post. (Livestream)
  16. 67% of viewers who watched a livestreamed event said they would purchase tickets to a similar event. (Livestream)
  17. 82% of people would prefer a livestream to a static photograph post. (Livestream)
  18. 52% of livestream viewers prefer free content over subscriptions. (IAB).
  19. About 35% of marketers utilize livestream for their social media strategy. (Social Media Examiner)
  20. The live streaming market is predicted to grow to $223.98 billion by 2028. (FindStack)
  21. By the end of 2018, 67% of consumers worldwide were streaming live video. (IAB)
  22. Also in 2018, 44% of live video viewers said they preferred live video to live TV. (IAB)
  23. Each year live streaming viewers view more live videos than the year before. (IAB)
  24. A single Tabao streamer earned $49.7 million in one day. (FindStack)
  25. In 2019, viewers watched 1.1 billion hours of live video. (StreamElements)


It’s plain to see that live video is on an upward trajectory as the technology improves and more people use it in their day-to-day.

The question to ask now is, how can you make your live videos more noteworthy? Verb takes live video one step further with its interactive live video feature, verbLIVE. Complete with interactive buttons that link to social sites, links, and more, verbLIVE keeps your audience engaged as you point to different interactions on the screen to click on without leaving the livestream.

Check out Verb Technology CEO, Rory Cutaia and his assessment of the livestreaming industry today:

Interested in learning more? Check out our website.

Want some more tips for going live? Check out this blog for suggestions and as always, feel free to reach out with questions!




About the author:
Megan Anderson is a yogi, flutist, and writer. She enjoys a good turn of phrase and can never have enough books to read. She is also Verb’s newest copywriter on the Creative Team!