Best Practices for Video - Fall 2021

Posted by Heather Hanson on Oct 12, 2021 12:00:00 AM

In Video, Technology, Social Media, Best Practices, 2021, verbMAIL

With most of the country entering another week of working from home, it’s become trickier than ever to find ways to stay engaging and relevant. And, like many others, you may be looking for creative ways to continue to market your company and connect with others without leaving your house. For instance, did you know you can now send personalized interactive video over email through verbMAIL? Video is a great way to share your personality while creating engaging and shareable content. With these video skills that we’re going to discuss, you can wow your customers and prospects with the creative ways you communicate.

verbMAIL Add Interactions

If your home office doesn’t include a fancy studio or expensive video equipment, never fear. In today’s tech landscape, it’s never been easier to make high-quality personal videos using your computer or phone, as long as you keep some best practices in mind. We’ve rounded up a few of the most important to get you started—after all, there’s never been a better time to learn a new skill!


Why Video?

Did you know that 64% of consumers purchase after watching branded social videos? Or that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. The truth is, video is powerful, especially in today’s social landscape. Videos are more likely to draw user engagement on almost every platform. So, why not use that to your advantage?


Lighting is Key

Make sure there is ample lighting for your recording. The brightness from your computer monitor may leave harsh shadows on your face, so it’s best to record your videos mid-day near a window for natural lighting. Also, if recording near the window, make sure the window is in front of you – not behind. If you’re planning on doing a lot of video work, it’s probably worth the investment into a lighting kit. They can be purchased from most hardware stores for a relatively low cost and can really amp up the quality of your videos.


Don’t Touch the Zoom

Unless you have a great lens on your camera, the chances are that zooming in will leave you with a grainy, pixelated image. If you need a closer shot, move your camera physically closer.


Horizontal is Best

While it may be tempting to shoot vertical video (after all, we usually hold our phones that way), since our eyes move naturally from side to side, it’s best to shoot video horizontally. Unless, however, you’re planning on sharing that video solely on a vertical-only platform, like Instagram stories.



Check Your Sound

If you’re looking for a relatively inexpensive way to improve your production quality, look into getting an external microphone with a pop filter, which can reduce or eliminate popping sounds.


Use Your Tripod

There will inevitably be times when you’ll have to hold your camera but try to limit these as much as possible. Nobody likes a shaky video, and a tripod can help even a low-quality camera achieve a more polished look. A tripod is also a great way to get the shots you need without involving others—a must-have when you’re quarantined alone!


High Definition

When possible, upload HD videos for premium quality. Doing so will increase the upload time, but it will be worth it in the long run! For even better quality, consider shooting in 4K (or Ultra HD / UHD). The higher level of detail will mean your footage can be displayed on larger screens without getting blurry.


Utilize Framing

When shooting, divide your frame into three parts—left, middle, and right along with top, center, and bottom—then do your best to focus your subject in the center. You can also use elements in the shooting environment to complement the shot or make it more visually appealing.


Practice Makes Perfect

…or at the very least, better. Take some time to figure out how to work with your camera and then practice using basic video editing tools. There are a lot of editing software options out there, and some of them are even free. The more you practice, the faster you’ll be at producing great-quality content. See this blog post for some ideas to get you started.


Keep it Short

We’re humans in the digital age, which means that most of us have the attention span of a gnat. The shorter and more exciting your video is, the better your chances of someone actually watching it.


Make it Visual

A survey of U.S. consumers found that “92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media.” Additionally, “80% of consumers are more likely to watch an entire video when captions are available.”[1] It’s in your best interest to make sure that your video is visually appealing and captioned, when possible. Another added bonus of captions? They’re a great way to make sure your content is accessible to viewers who are hearing impaired.


Go Interactive

Interactive videos allow you to quickly and easily add clickable actions to a recorded video. After you add interactions, viewers will have the ability to click to shop now, send you an email, schedule a meeting, follow you on social, or even call you directly all from within the video. Once created, you can share your tagged video directly onto Facebook, Twitter, and LinkedIn, or copy and paste the video link in an email body or text blast.


You can even send your interactive videos through an Outlook email with the help of verbMAIL. verbMAIL is designed to inspire action while your contact’s interest is at its highest—we’ve seen that emails get a lot more clicks when there’s a creative, engaging interactive video attached to them. For more information about verbMAIL and how to use it, click here.

You can use interactive videos to accomplish a variety of business goals. All you have to do is upload or record a video and then add interactive tags to make your video a two-way conversation.

Want to learn more about interactive video, or how you can use video and other shareable content to grow your business? We’re here to help. Contact us today!

- verb

About the author:

• Wife, supermom, foodie, and talented critic, Heather Hanson, is a skilled veteran in copywriting, editing, creative writing, and social media outreach. She brings a lot to the table with Verb and has been recognized by our company as our National Treasure.