Choosing an LMS

Posted by verb on Feb 11, 2020 8:00:00 AM

In Business, Video, Technology, Marketing, Client Success, LMS, Gamification

           Welcome to the final post in our three-part series about providing education to both your company and your customers in an engaging way. If you need a refresher, in week one we went over the basics of the general LMS,  and last week’s post focused on the rise of gamification in educational platforms. Today, we’re going to talk more about exactly what you should look for when outsourcing your LMS needs.

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By now, you’ve probably realized that using an LMS can have a huge impact on your organization’s culture and bottom line. But if the overall process of creating and implementing one sounds overwhelming, rest assured that it doesn’t have to be. There are several prebuilt LMS platforms currently available on the market. So, how do you decide which one is the best fit for you? When you’re doing your due diligence, do your best to choose one that has the following features and benefits.

 

Money Saving

This may sound kind of counterintuitive. After all, the point of outsourcing something is usually to maximize convenience over profits. However, the majority of LMS platforms have the potential to help you save some dough. Here’s why:

  • Reduces money spent on traveling expenses to physical educational campuses
  • Minimizes the need to pay for traditional instructors
  • Allows you to choose exactly what your users need to learn, thereby helping you to avoid paying for unnecessary instruction

 

Easily Accessible

Today, most LMS platforms are mobile friendly, which means that they can be accessed from just about anywhere. But we’re not necessarily talking about physical access. You should make sure that your educational modules are straightforward, digestible and not overly time consuming. If you want to make sure your employees, business builders and customers are going to actually utilize this service, you definitely want to make sure they can fit each module into their schedule. Additionally, the interface should be user friendly enough that there isn’t a huge learning curve before users can get started.

 

Shares Insights

Without a way to keep track of your users’ progress, having an LMS is kind of pointless. You’ll want access to a variety of data that can help you analyze what’s working and what’s not, plan for the future and continue to adapt to your changing needs. For example, our Learn features uses push notifications and feed show when a customer completes a course, qualifies for a promo, etc. Additionally, Learn has the power to help you increase sales through innovative content, enhanced communication and better data/data analysis.

 

Establishes Communication

Effective communication is one of the most important elements of the overall customer experience. You can use features like push notifications, which allow you to announce products, communicate directly to specific customers and improve your customer connection. Business builders and organization leaders alike should be able to utilize these notifications for an easy, targeted follow-up strategy that can increase sales.

 

Customizable

Your organization is one of a kind, so don’t settle for a cookie cutter platform. Ideally, you should choose an LMS that allows you to have complete customization over everything—from the information contained in your modules and the assets that support it to a rewards system that will work most effectively for your user base.

If you’re planning on using your LMS for both customer and employee/business-builder use, you’ll need another level of customization, as content between the two audiences will likely be very different.

 

Easy to Update

You’re busy running your business, so chances are you don’t have time to deal with any hassles. Choose an LMS that makes it easy to add/update content (and allows you access to on-the-ball customer support if you’re ever having a difficult time).

 

On Trend

Choose a platform that stays up to date with all of the latest industry features, like gamification and social features. The more you stay on trend, the more likely you are to enhance your user experience and boost your overall levels of engagement.

 

In Conclusion…

There are a lot of factors for you to consider before taking the plunge and investing in an LMS platform. If you need help evaluating your specific rewards-based education needs or are interested in hearing more about Learn and its features, don’t hesitate to reach out! We’d love to help you streamline your educational efforts!

 

- verb