Introducing Verb Live: Part 1 - The Case for Webinar Platforms

Posted by verb on Mar 17, 2020 9:00:00 AM

In Business, Video, Technology, Marketing, Social Media, Video Conference, Best Practices, COVID-19, Coronavirus, Life Hack

Recently, the Centers for Disease Control in Atlanta urged working citizens throughout the United States to develop strategies that would allow them to self-quarantine in the event of a Coronavirus pandemic. This advice isn’t unfounded—Italy has recently imposed a country-wide lockdown amid a rapidly spreading outbreak, and some areas of China have been living with the grim realities of quarantine for weeks.


Quarantines and lockdowns are logical solutions to a growing health threat. It’s widely known that one of the best ways to reduce the spread of disease, apart from hand-washing, is to stay home when you’re sick and avoid risking exposure to others. However, that doesn’t always happen. You’ve likely had to share a workspace with a coworker with a hacking cough or runny nose more than once.

“There’s a reason why people are going to work when they or their kids are sick, if they don’t have paid sick days,” said Elise Gould, a senior economist at the Economic Policy Institute, a left-leaning Washington, D.C., think tank. “They have to put food on the table and a roof over their head.”

It's a tricky situation, since the majority of jobs are still traditionally attended in person, simply due to the fact that most companies haven’t created the infrastructure necessary for even part time remote work, let alone an entire work-from-home staff. However, if your strategy for COVID-19 is just to wait it out or create temporary solutions, you may want to reconsider. Chances are pretty good that this won’t be the last time your company’s operation depends on how you can function despite the physical separation of your employees. Whether it’s due to another viral outbreak, a natural disaster, or simply adapting to a more modern work environment, you need to be ready to take on the challenge of remote accessibility. Luckily, the rise of video conferencing and webinar platform has made that easier than ever.


Professor BBCA Modern Solution for a Modern Workforce

Today’s workforce is vastly different from the one that existed even 15 years ago, and technology has made us more mobile than ever. In fact, it’s estimated that 50% of the US workforce holds a job that is compatible with at least partial telework and approximately 40% of the workforce works remotely at some frequency. And data from the same source asserts that 80% to 90% of the US workforce says they would like to telework at least part time. That means if you want to stay competitive as an employer, remote accessibly can be a huge asset.

In 1982, Compression Labs launched the first commercial group video conferencing system. It had an upfront cost of $250,000, with calls that cost around $1000/hour, making it use feasible for only extremely high-earning businesses. Today, the opposite is true. Companies like Zoom and Facebook Live have made video conferencing software available with just the tap of a finger, creating a monumental impact on modern business. Studies show that video conferencing…

  • Helps with relationship building
  • Increases productivity
  • Makes it easier to get points across
  • Reduces time to complete projects or tasks
  • Fosters a feeling of connection

So, if you’re wondering if remote worker collaboration will be a good fit for your organization, the answer is probably yes.


Video Conferencing + Sales

Live video platforms aren’t only ideal for connecting you with members of your own company, either—they can be a huge asset to your sales team. The days of having to meet one-on-one for a marketing pitch are in the past. Webinar platforms have made it easier than ever to connect with potential customers, whether they’re in the same room or on the other side of the world. With features that range from live broadcasting, screen sharing, on-demand viewing and detailed analytics, these platforms are a great way to share a polished, engaging presentation with your prospects.

This is especially evident when considering influencer and affiliate marketing culture. High-earning affiliates have found great success using features like Instagram Live to market products, increase their overall engagement and provide an atmosphere of inclusivity. Whether you’re looking to foster genuine connection, provide educational information/training, answer questions, provide access to an event or simply promote a product or service, live webinar software systems can help you achieve your goals.


Verb Live

These are just a few of the reasons we’ve created Live, the newest innovative feature on our industry-leading app. Simply put, Live is a next-generation webinar platform that exceeds industry standards.

“With VERB Live, we’re fulfilling our commitment to provide our customers with the most effective sales tools available in the market today,” stated VERB CEO Rory J. Cutaia. “This product offers many of the same features as the leading webinar tools on the market today, but takes features, functionality, engagement, and effectiveness a step above with real-time interactivity and access to audience data metrics.”

Want to learn more about what sets Live apart from the crowd? Check back in next week, as we take a deeper look at Live’s features and how they can impact your business!


- verb