At their core, webinars are seminars that you give online. But this definition doesn’t say everything you need to know about webinars—they're so much more. Webinars can be a powerful marketing tactic to show that you’re an expert in your field and they can build credibility for both you and your company. They are also a great tool to connect with your audience, create product demos, and educate prospects on the benefits of your products.
To increase sales, you need to engage your audience. This post will discuss why webinars are a great way to accomplish that. Webinars have been around for decades and have grown in popularity over the last few years as more people turn away from traditional advertising methods like radio, TV, and magazines. Since it is typically live, webinars allow the presenter to show off their knowledge on a topic of interest while providing viewers with an interactive experience they can't get anywhere else. If you're looking for new ways to reach out to prospective customers or grow your customer base, read on!
Why Webinars?
Webinars have unique benefits and use cases that set them apart from other meeting settings. It’s a unique space where you can interact with hundreds of people who are interested in engaging in your topic. We’ve highlighted some of those benefits below:
- Opportunity to share your expertise with people from around the world. By setting up a webinar, you’re setting yourself up as one of the experts in your field. Because of webinar accessibility, people from many different time zones can access your webinar. You can connect with hundreds of people about your topic within a two-hour time span!
- LIVE webinars are engaging. There’s something about LIVE that makes people feel like they’re there. They can engage in the chat, ask questions, and network with other viewers in real-time. Webinars are one of the best ways to cultivate widespread engagement online.
- Get a return on your investment. Let’s face it, hosting a virtual meeting is cheaper than organizing something in person. Whether you’re just starting or you’re wanting to try new strategies, going virtual through a webinar is the best way to see quicker, cheaper results.
That said, to see your desired results, you must set your webinar up for success. Remember, the more specific your topic is, the better. That way, you can be assured that your audience members are interested in what you have to say. Once you have your topic, here are a few tips for creating a successful webinar:
- Enhance attendee interaction through either a voice or chat feature.
- Choose a targeted audience so you can accurately tailor your webinar to their needs.
- Reinforce presentation slides with audio.
- Take advantage of online promotions to let your audience know about the event.
- Utilize webinar software on a livestreaming platform (like verbTEAMS).
- Measure and report on success to strategize for your next webinar.
With 73% of businesses saying that webinars are the best way to find good leads, we see that webinars are becoming one of the top marketing tools. On top of that, 52% of B2Bs say they are using webinars in their promotion strategies, and that number is only growing.
The companies that effectively use webinars know the benefits of expanding and enriching online content and establishing authority on the subject over a wider audience. These companies are also experiencing stronger, lasting relationships with their audience members as they keep up consistent interaction through regularly scheduled webinars. That means, as a bonus, that each webinar a company creates is a great way to build trust with lifelong customers.
The benefits of webinars are clear: they open doors to reach more customers and they help cut costs. You don’t have to spend a lot of money on creating content--you only need an idea that resonates with your audience in a way they will enjoy so they will come back again and again.
With verbTEAMS, you have all the resources you need on one platform to deliver a successful webinar. The LIVE interactive feature offers enhanced ways to engage your audience when their interest is at its peak. With another feature, you can upload sales material so you have it on hand to deliver it in the right place at the right time. These tools are catered to make closing sales easy!
Click here to learn more about verbTEAMS and schedule a demo!
Sources:
https://guerrillalaunch.com/growing-your-business-through-webinars/
https://blog.bigmarker.com/8-reasons-webinar-meetings-efficient-person-meetings/
