A couple of years ago, a friend of mine recommended that I read the book: Building a Story Brand by Donald Miller. Immediately it became one of my favorite books. I have since read it a few times and recommended it to several clients. The principles it teaches have great application for direct sales companies. The subtitle of the book states: Clarify Your Message So Customers Will Listen. With the recent shifts in direct sales focusing on the customer journey, this messaging is more important than ever. In my experience, the companies that implement this concept effectively are the ones who are experiencing dramatic growth. This episode of the Direct Sales Masterclass focuses on Building a Story Brand and implementing key growth accelerators to help them achieve massive success. The guests on this episode are Terrel Transtrum, the CEO of ServiceQuest and Alex Schauer, Partner at ServiceQuest.
Recently, Verb was ranked as the number one app in the direct sales space. This is something that our team is very proud of, and something that took a collective effort to achieve. What started as a simple solution for a handful of clients has become a platform with more than 100 clients and over 1.6 million app downloads. To support this growth, we have a full team of experts who handle everything from onboarding to special projects for our clients. This edition of the Direct Sales Masterclass features a conversation with Michelle Lee, Director of Client Success, and Alan Anderson, Director of Sales Ops.
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To view the full video of Curtis Call’s conversation with McKinley Oswald, click here.