A few years ago, I attended a DSA meeting that was held at the Origami Owl Headquarters, called “the Nest” internally by their corporate team and field. I was immediately impressed by the company culture at the Nest. You could literally feel it—it permeated throughout every meeting. Hearing their story firsthand from their executive team was so impressive. The passion of their team was palpable. Now, I have been to hundreds of companies headquarters over the years, but this one was different. Shortly after that meeting, we started working with Origami Owl and our teams have worked closely together for a few years now. My brother, JJ, has worked with their executive team to help them execute the use of the Verb platform. This Masterclass features a conversation with Chrissy Weems, Origami Owl’s CEO and Co-Founder. JJ and I discussed with Chrissy how to develop a strong culture, the importance of developing a connection with your customers, and how Origami Owl uses the Verb platform to provide a digital tools platform for their field.