Modernizing the Tried and Tested Strategies of Direct Selling: Why Innovation and Technology are Critical to Your Company’s Success

May 19, 2020 8:00:00 AM / by McKinley Oswald posted in Business, Tips and Tricks, Marketing, Segmentation, Direct Sales, Verb App, Masterclass, McKinley Oswald, Verb Technology, Kendra Brassfield, NeoLife, Industry Inside, Customer Experience


To view the full video of Kendra Brassfield’s conversation with McKinley Oswald, click here

In 2000, Blockbuster had a chance to buy Netflix for $50 million. By the end of 2018, Blockbuster was down to one store and Netflix was worth $172 billion (that’s billion—with a B). So, what went wrong? Where did Blockbuster lose sight of what the future held? How different would their company’s future have been if they had chosen to adapt, innovate, and change with the times by adopting new technology? As the world became more technologically oriented, Blockbuster as a company failed to follow suit.

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