How Technology Decisions Can Hinder Your Vision or Drive Your Momentum

Feb 24, 2022 12:00:00 AM / by McKinley Oswald posted in Business, Direct Sales, Sales Tool, Masterclass, McKinley Oswald, Leadership, Team Verb, Direct Scale

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Ten years ago, Meredith Berkich, Chief Growth Officer at Jenkon, attended a DSA event that made a massive impact on her. The speaker gave a presentation on technology and said, “The reality is that direct selling companies need to be technology companies first if they intend to survive and thrive.” This was a significant “light bulb” moment for Meredith, and the quote has stuck with her to this day. In this episode of the Direct Sales Masterclass, Meredith and I discuss how technology decisions can either hinder your company’s vision or drive your successful momentum.

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The Evolution of the Direct Sales Journey

Feb 3, 2022 12:00:00 AM / by McKinley Oswald posted in Business, Direct Sales, Sales Tool, Masterclass, McKinley Oswald, Leadership, Team Verb, Direct Scale, Jim Marks

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When I attended my first direct sales event in 1991, I helped my dad sell cassette tapes and training tools in the back of the room. We sold different titles that helped distributors introduce the company’s opportunity to their prospects. You could buy a pack of 50 tapes and ten training workbooks for $50. The titles included: “Leverage, Opportunity, and Timing,” “The Right Place. The Right Time. The Right Opportunity.”, and “If Not Now, When?” The industry focused on the opportunity pathway and the tools reflected that. Fast forward 30 years and most things about the direct sales journey have changed. Everything from the tools and the back-office to the customer journey and prospecting techniques. This edition of the Direct Sales Masterclass features a conversation with Jim Marks, the Chief Revenue Officer and Co-founder of DirectScale.

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Direct Sales Masterclass – Year in Review 2021

Dec 29, 2021 9:38:12 AM / by McKinley Oswald posted in Business, Direct Sales, Sales Tool, Masterclass, McKinley Oswald, Leadership, Team Verb

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2021 was an exciting year for the direct sales industry. In-person meetings resumed, large industry gatherings were held, and the industry moved forward in new and innovative ways. The Direct Sales Masterclass had several guests from diverse backgrounds. We covered topics ranging from how to formulate the right products to maximize the use of your back office.

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Social Selling News: Insightful. Actionable. Compelling. Independent

Oct 20, 2021 7:00:00 AM / by McKinley Oswald posted in Business, Direct Sales, Sales Tool, McKinley Oswald, Leadership, Team Verb, Social Selling

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When Social Selling News opened its doors in 2018, their goal was to become the eyes and ears of the direct selling industry. Over the last few years, they have become just that.

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You Chose this Model: Being Proactive with Compliance

Oct 5, 2021 9:00:00 PM / by McKinley Oswald posted in Business, Tips and Tricks, Social Media, McKinley Oswald, Compliance, Leadership, Team Verb, Momentum Factor, Jonathan Gilliam

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Compliance—it’s a hot topic of conversation in the direct sales industry. For some, it’s a concern and a priority and for others, it’s something that is (at best) ignored by sticking their head in the sand. Being proactive when it comes to compliance ensures that you protect your company and field. If ignored, the compliance issue can create major problems that can have negative impacts on your company. 

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Back Office Tips to Impact Growth and Momentum

Sep 9, 2021 8:00:00 AM / by McKinley Oswald posted in Business, Tips and Tricks, McKinley Oswald, Leadership, Team Verb, verbCRM, Back Office, Pulse, Automation

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The Direct Sales Back Office is typically the brain behind a company’s business. Everything from commissions and reporting to incentives and promotions runs through the back end. Frequently the back office provider also offers a shopping solution and tools to communicate with the field and the customer base. Knowing the best way to utilize your back office can make the difference between growth and profitability and struggles and business challenges. Two months ago, Trace Jensen joined the Verb sales team. Trace has over two decades of experience working with various back office providers. This episode of the Direct Sales Masterclass focuses on tips to help you maximize your back office in ways that can impact your growth and momentum.

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ESG Score and Why it’s Important

Dec 9, 2020 7:00:00 AM / by McKinley Oswald posted in Rory J. Cutaia, McKinley Oswald, esg reporting, Judy Hammerschmidt, Leadership, ESG Score, Team Verb, Nancy Heinen, Judith Hammerschmidt, Denise Butler

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The consideration of environmental, social, and governance (ESG) factors has become an increasingly important part of the investment process. Many investors are now incorporating ESG data into their investment process and are taking a detailed look at this data to better understand more about the companies in which they invest.

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4 Simple Tips to Improve Your Company’s Brand

Nov 18, 2020 8:00:00 AM / by McKinley Oswald posted in Tips and Tricks, Direct Sales, Sampling, McKinley Oswald, Leadership, Team Verb, Kerry Brown, Factory 6

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Click here to watch our full conversation: Click Here

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The Keys to Successful Retention with Todd Falcone

Nov 4, 2020 7:00:00 AM / by McKinley Oswald posted in Client Success, Direct Sales, McKinley Oswald, Customer Experience, Leadership, Team Verb, Todd Falcone, Retention, attrition, Nate Cox

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Click here to watch our full conversation: Click Here

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3 Pitfalls Direct Sales Companies Should Avoid

Oct 21, 2020 7:30:00 AM / by McKinley Oswald posted in Business, McKinley Oswald, Leadership, Team Verb, James Porter, Craig Fleming, ServiceQuest

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To view the full video of McKinley’s Masterclass with Craig and James click here

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