I remember sitting in the conference room at our office meeting several years ago with a group who was starting a new direct sales company. They had questions about tools, compensation plans, leaders, and even events. I asked them if they had a product yet. Their answer was surprising. They said, “We haven’t thought a lot about that. We figured if we get the other parts of the business lined up, the product is just an afterthought.” Fast forward 15 years and I am so grateful for how the industry has changed. Gone are the days where Direct Sales was the vehicle and the product didn’t matter. In the current direct sales climate, you must have a product focus and a customer journey to be successful. So, what does it take to create a successful product, and what are the benefits of releasing a product in direct sales? I recently sat down with Dr. Shawn Talbott, Chief Science Officer at Amare Global, to discuss this very topic. Dr. Talbott has over two decades of experience formulating products in the direct sales industry. He has worked for start-ups and billion-dollar brands. His insights help show what it takes to create successful products that will produce a loyal customer base.
The direct sales industry has always been about relationships. It’s the power of a successful network. And that network is established by creating a connection with someone and building a relationship. The most successful distributors successfully enroll customers and team members after establishing a connection. The same is true for successful direct sales companies: their success is built on making strong connections and relationships with their distributors and their customers. At the end of the day, it boils down to creating a connection that builds a lasting relationship and then fostering that over the life-cycle of the journey. This episode of the Direct Sales Masterclass features a conversation with the CEO of Chalk Couture, Kristine Widtfeldt. We discuss the importance of connections and how you can provide the right tools to the field to help them create and maintain those connections.
A couple of years ago, a friend of mine recommended that I read the book: Building a Story Brand by Donald Miller. Immediately it became one of my favorite books. I have since read it a few times and recommended it to several clients. The principles it teaches have great application for direct sales companies. The subtitle of the book states: Clarify Your Message So Customers Will Listen. With the recent shifts in direct sales focusing on the customer journey, this messaging is more important than ever. In my experience, the companies that implement this concept effectively are the ones who are experiencing dramatic growth. This episode of the Direct Sales Masterclass focuses on Building a Story Brand and implementing key growth accelerators to help them achieve massive success. The guests on this episode are Terrel Transtrum, the CEO of ServiceQuest and Alex Schauer, Partner at ServiceQuest.
Recently, Verb was ranked as the number one app in the direct sales space. This is something that our team is very proud of, and something that took a collective effort to achieve. What started as a simple solution for a handful of clients has become a platform with more than 100 clients and over 1.6 million app downloads. To support this growth, we have a full team of experts who handle everything from onboarding to special projects for our clients. This edition of the Direct Sales Masterclass features a conversation with Michelle Lee, Director of Client Success, and Alan Anderson, Director of Sales Ops.
A few years ago, I attended a DSA meeting that was held at the Origami Owl Headquarters, called “the Nest” internally by their corporate team and field. I was immediately impressed by the company culture at the Nest. You could literally feel it—it permeated throughout every meeting. Hearing their story firsthand from their executive team was so impressive. The passion of their team was palpable. Now, I have been to hundreds of companies headquarters over the years, but this one was different. Shortly after that meeting, we started working with Origami Owl and our teams have worked closely together for a few years now. My brother, JJ, has worked with their executive team to help them execute the use of the Verb platform. This Masterclass features a conversation with Chrissy Weems, Origami Owl’s CEO and Co-Founder. JJ and I discussed with Chrissy how to develop a strong culture, the importance of developing a connection with your customers, and how Origami Owl uses the Verb platform to provide a digital tools platform for their field.
Historically, Japan has been a top three market in the direct sales industry. When launched and supported correctly, success in Japan can lead to major growth and global momentum. On the flip side, when launched incorrectly it can mean failure to produce in one of the key direct sales markets. Verb is committed to supporting our clients as they enter Japan or continue to develop their existing business in Japan. To that end, Verb has a team in Japan that helps to launch, support, and develop the Verb platform with our clients. This Masterclass features a discussion with members of our Verb Japan Team: Lon Combs, Ken Kurokawa, and Nick Hoggan, Verb’s Chief Revenue Officer.
To view the full conversation with John Haremza click here.
To view the full video of this Direct Sales Masterclass click here.
When I was first introduced to the industry, the duplication process was heavily dependent on hotel meetings, powerful presenters, and large enrollment packages. With the advances in technology, it seems that everything has changed. Now you can build a business from your smartphone, from anywhere in the world. In this edition of the Direct Sales Masterclass, I discuss this topic with Stu Finger and Michael Swilling of CTFO.