Direct Sales Masterclass

Modernizing the Tried and Tested Strategies of Direct Selling: Why Innovation and Technology are Critical to Your Company’s Success

May 19, 2020 7:00:00 AM / by McKinley Oswald posted in Business, Tips and Tricks, Marketing, Segmentation, Direct Sales, Verb App, Masterclass, McKinley Oswald, Verb Technology, Kendra Brassfield, NeoLife, Industry Inside, Customer Experience

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To view the full video of Kendra Brassfield’s conversation with McKinley Oswald, click here

In 2000, Blockbuster had a chance to buy Netflix for $50 million. By the end of 2018, Blockbuster was down to one store and Netflix was worth $172 billion (that’s billion—with a B). So, what went wrong? Where did Blockbuster lose sight of what the future held? How different would their company’s future have been if they had chosen to adapt, innovate, and change with the times by adopting new technology? As the world became more technologically oriented, Blockbuster as a company failed to follow suit.

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4 Hypergrowth Strategies for Your Direct Sales Company

May 6, 2020 7:00:00 AM / by McKinley Oswald posted in Business, Marketing, Direct Sales, Verb App, Masterclass, McKinley Oswald, Laura Brandt, IDLife, Verb Technology

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To view the full video of Laura Brandt’s conversation with McKinley Oswald, click here

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Traditional Network Marketing is Flawed and How to Fix It

Apr 22, 2020 10:21:46 AM / by McKinley J. Oswald posted in Business, Technology, Marketing, Direct Sales, Verb App, Income, Masterclass, McKinley Oswald

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The world has changed. Many of the principles that used to apply to succeeding in network marketing in the past no longer work. If you haven’t addressed them in your business, then you will face certain challenges. And, some of these challenges may become insurmountable. So, what are these flaws and how do you address them?

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Verb’s Direct Sales Master Class Series: Lesson 1

Apr 15, 2020 7:00:00 AM / by McKinley Oswald posted in Business, Technology, Marketing, Best Practices, Direct Sales, Sales Enablement, Verb App, Income, Masterclass, McKinley Oswald

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Activity = Income

In 1989 my dad purchased a cassette duplication company whose main clients were direct sales companies. Early on I attended an event where we set up a booth at the back of the event room and sold recruiting and training tapes to the attendees. I was immediately fascinated by the business model, the success stories, the products—everything. And that’s how my direct sales education began.

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