Growth Accelerators to Help You Build a Billion-Dollar Company

Apr 7, 2021 8:00:00 AM / by McKinley Oswald posted in Client Success, Direct Sales, Sales Tool, Verb Platform, McKinley Oswald, ServiceQuest, Billion-Dollar Company, Building a Story Brand, Terrel Transtrum, Alex Schauer, Start-Ups

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A couple of years ago, a friend of mine recommended that I read the book: Building a Story Brand by Donald Miller. Immediately it became one of my favorite books. I have since read it a few times and recommended it to several clients. The principles it teaches have great application for direct sales companies. The subtitle of the book states: Clarify Your Message So Customers Will Listen. With the recent shifts in direct sales focusing on the customer journey, this messaging is more important than ever. In my experience, the companies that implement this concept effectively are the ones who are experiencing dramatic growth. This episode of the Direct Sales Masterclass focuses on Building a Story Brand and implementing key growth accelerators to help them achieve massive success. The guests on this episode are Terrel Transtrum, the CEO of ServiceQuest and Alex Schauer, Partner at ServiceQuest.

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Verb & Client Success ft. Michelle Lee and Alan Anderson

Mar 17, 2021 8:00:00 AM / by McKinley Oswald posted in Client Success, Direct Sales, Sales Tool, Verb Platform, McKinley Oswald, CST, Michelle Lee, Alan Anderson, Quarterly Business Review

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Recently, Verb was ranked as the number one app in the direct sales space. This is something that our team is very proud of, and something that took a collective effort to achieve. What started as a simple solution for a handful of clients has become a platform with more than 100 clients and over 1.6 million app downloads. To support this growth, we have a full team of experts who handle everything from onboarding to special projects for our clients. This edition of the Direct Sales Masterclass features a conversation with Michelle Lee, Director of Client Success, and Alan Anderson, Director of Sales Ops.

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Culture — Why It Matters More Than You Think

Mar 3, 2021 7:00:00 AM / by McKinley Oswald posted in Direct Sales, Sales Enablement, Sales Tool, McKinley Oswald, Retention, Engagement, Origami Owl, Chrissy Weems, JJ Oswald

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A few years ago, I attended a DSA meeting that was held at the Origami Owl Headquarters, called the Nest internally by their corporate team and field. I was immediately impressed by the company culture at the Nest. You could literally feel it—it permeated throughout every meeting. Hearing their story firsthand from their executive team was so impressive. The passion of their team was palpable. Now, I have been to hundreds of companies headquarters over the years, but this one was different. Shortly after that meeting, we started working with Origami Owl and our teams have worked closely together for a few years now. My brother, JJ, has worked with their executive team to help them execute the use of the Verb platform. This Masterclass features a conversation with Chrissy Weems, Origami Owl’s CEO and Co-Founder. JJ and I discussed with Chrissy how to develop a strong culture, the importance of developing a connection with your customers, and how Origami Owl uses the Verb platform to provide a digital tools platform for their field.

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Engage in Engaging: How to Successfully Engage Your Field

Jan 21, 2021 8:00:00 AM / by McKinley Oswald posted in Tips and Tricks, Direct Sales, Masterclass, McKinley Oswald, Direct Selling World Alliance, Money Making Strategies, Engagement, Presentation, Business Relationships, Nicki Keohohou

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To view the full video of this Direct Sales Masterclass click here.

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ESG Score and Why it’s Important

Dec 9, 2020 7:00:00 AM / by McKinley Oswald posted in Rory J. Cutaia, McKinley Oswald, esg reporting, Judy Hammerschmidt, Leadership, ESG Score, Team Verb, Nancy Heinen, Judith Hammerschmidt, Denise Butler

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The consideration of environmental, social, and governance (ESG) factors has become an increasingly important part of the investment process. Many investors are now incorporating ESG data into their investment process and are taking a detailed look at this data to better understand more about the companies in which they invest.

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4 Simple Tips to Improve Your Company’s Brand

Nov 18, 2020 8:00:00 AM / by McKinley Oswald posted in Tips and Tricks, Direct Sales, Sampling, McKinley Oswald, Leadership, Team Verb, Kerry Brown, Factory 6

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Click here to watch our full conversation: Click Here

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The Keys to Successful Retention with Todd Falcone

Nov 4, 2020 7:00:00 AM / by McKinley Oswald posted in Client Success, Direct Sales, McKinley Oswald, Customer Experience, Leadership, Team Verb, Todd Falcone, Retention, attrition, Nate Cox

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Click here to watch our full conversation: Click Here

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3 Pitfalls Direct Sales Companies Should Avoid

Oct 21, 2020 7:30:00 AM / by McKinley Oswald posted in Business, McKinley Oswald, Leadership, Team Verb, James Porter, Craig Fleming, ServiceQuest

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To view the full video of McKinley’s Masterclass with Craig and James click here

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4 Social Media Success Strategies

Oct 7, 2020 7:15:00 AM / by McKinley Oswald posted in Business, Tips and Tricks, Marketing, Social Media, Best Practices, McKinley Oswald, Leadership, Team Verb, Jim Lupkin, Social Networking Association

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To view the full video of Jim and McKinley’s Masterclass click here. 

Over the last 10 years the direct sales industry has been massively impacted by social media. Companies and independent distributors have adjusted the way they use social media to grow their businesses. What began as a unique way to reach more people has become the main platform that most successful companies are using to create awareness about their company, their products, and their opportunity.

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Conversations with Industry Providers: Infotrax

Sep 30, 2020 9:40:40 AM / by McKinley Oswald posted in Business, Marketing, Best Practices, Sales Enablement, Sampling, Masterclass, McKinley Oswald, Leadership, Disrupt, Team Verb, Infotrax, Sean Smith

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To view the full video of Sean and McKinley’s Masterclass click here. 

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