Video marketing’s growing popularity in the sales industry shows that its impact on your sales strategy could be huge. After all, video is quickly becoming one of the most powerful and effective forms of content out there. It can help you reach and engage more consumers, effectively nurture leads, and close deals faster. If you're not yet using video as part of your sales efforts, now is the time to start. This post is part two of our video marketing blog series. To review what we discussed in part one about the different ways you can start integrating video into some of your marketing strategies, click here.
Sales teams can use video marketing in a variety of ways to impact their sales strategy. Videos can be used to create product demonstrations, capture customer testimonials, and more. Using videos as part of your overall sales strategy can help you reach more customers and close more sales. In this blog post, we'll discuss how video marketing can help your sales team achieve success.
The Impact of Video Marketing
Video is a proven way to effectively attract and convert prospects into customers. Video can take on a lot of different forms, including videos on social platforms to make your ideas on platforms more dynamic and interesting for followers and subscribers. You can also use video to create webinars, online courses, sales videos, and livestreams. Recently, live selling and live demonstrations have grown in popularity. Live video is a great opportunity for you to show off some of the benefits of your product in a hands-on way, and you can answer questions as they come from your audience. If done right, video can be a powerful tool to spread your brand’s message to an audience that is much larger than what you’re reaching now.
Brand recognition is often the number one priority for companies, which is why video is a great focus when it comes to growing your brand in the market. Video helps build brand recognition with potential customers. If you want to stay top of mind with your customers, video marketing will help you do just that because 80% of users say they can recall a video they watched in the past 30 days.
You can use video content to help potential customers learn about your company’s products and services. In a competitive world of commerce and sales, customers will only buy products that they see will personally benefit them and add value to their life and work. To make a purchase decision, a customer has to fully understand the product’s benefits and use cases. That is why product overview videos could make a sizeable impact on the number of sales your company makes each year.
If you were to take on video marketing 20 years ago, it would have been a very difficult and expensive undertaking. Lucky for you, creating compelling video marketing campaigns has become easier and more affordable as more tools have become readily accessible to businesses and individuals. These tools take the videography and editing skills off your hands and make video production more user-friendly. Thanks to quality cameras and applications becoming widely accessible, video marketing is no longer just for larger corporations with large budgets.
There are several different ways to grow your audience and customer base, but you must find the type of video marketing that resonates best with your customers and fits your sales goals. Here are a few examples of video marketing:
- Video Hosting: Using platforms like YouTube to host corporate videos, training materials, and more.
- Livestreaming: Using a tool like verbTEAMS to livestream to your audience when you have new product releases, promotional deals, etc.
- Social Media: Using platforms like Snapchat, Facebook, or Instagram to share short-form videos to your audience. These short videos tend to be cheaper to produce.
- Webinars: Using webinar tools like verbTEAMS to host educational sessions for your customers about your product or industry.
Video marketing is an increasingly powerful way to expand your audience, build brand recognition, explain the value of your products and services, and foster relationships with your prospects and customers.
The Benefits of Video for Sales
In a world that is turning towards remote selling and remote work, face-to-face prospecting is becoming more difficult. This proves to be difficult for some salespeople because in-person contact makes a sizeable impact on building trust and establishing a relationship. The solution is video for sales.
Video can be used at every stage of the sales cycle—from an initial pitch talking to the top benefits of the product to closing the sale thanking your prospect for making a worthwhile purchase. Using video throughout the sales process can help your prospects recognize your face and develop trust just as if you were meeting with them in person. If you’re wondering where video will best fit into your sales process, consider areas where attention is finite or standing out is paramount. Video is much more engaging than a static email or quick response to a prospect, so you can utilize it to pique your audience’s interest.
Interactive video takes sales videos one step further. Once you have your audience’s attention with the video aspect of your message, you can point to onscreen links that they can click on when their interest is at its highest. You can direct viewers to respond to your email, check out a feature sheet, schedule a demo, and so much more.
Video marketing is an increasingly popular way to market your products and services. Research has shown that people are more likely to buy after watching video content than they are by reading text-based content, which means you can drive up sales by creating videos for your customers and prospects. Video marketing is a medium that has been shown to increase brand awareness and customer engagement, but the benefits of using it can go far beyond these two factors.